Atmel Showcases Complete System Solution for Wearables at Computex 2015

Demonstration Integrates Atmel"s Comprehensive Portfolio of Ultra-low Power MPU, Wireless Connectivity, Security and Software Solutions into a Small, Flexible Form Factor for Today and Next-Generation Smart, Connected and Secure Wearable Solutions

Atmel® Corporation (http://www.atmel.com/) (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced its first-ever wearable solution integrating Atmel"s broad portfolio. Atmel designed a 7cm x 9cm demonstrator around a smart badge (http://www.atmel.com/applications/wearables/smart-badge/default.aspx) concept, combining low-power embedded processing, wireless, touch and sensor technologies to create a turnkey system. By leveraging industry-leading Atmel technology, this complete system solution makes it simple to demonstrate virtually any type of wearable application.

This demonstrator brings together hardware and software technologies, from Atmel and partners, into a highly optimized and comprehensive out-of-the-box solution that addresses the complex requirements for the wearable market while bringing their designs quickly to market. Users can wear it around their neck and display different applications (compass, watch, spirit level, slide show, battery gauge) specialized for the Andriod operating system (OS) and made by Adeneo Embedded, an Atmel partner. Based on Atmel"s embedded connectivity, the demonstrator can interact with other Android mobile phones. The badge uses a 3.5-inch display from Precision Design Associates (PDA Inc.) and embeds MEMS and sensor technology from Bosch Sensortec as well as memory multi-chip package from Micron combining 4Gb of LPDDR2 + 4GB of eMMC in a single package demonstrator running on the Android KitKat OS. Atmel is also developing a software framework that will allow various software partners to plug in their software and seamlessly work together.

According to the most recent forecast data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker, vendors will ship a total of 45.7 million units in 2015, up a strong 133.4 percent from the 19.6 million units shipped in 2014. By 2019, total shipment volumes are forecasted to reach 126.1 million units, resulting in a five-year compound annual growth rate (CAGR) of 45.1 percent.*

With the anticipated growth of the wearable market, designers are looking for solutions that combine all the necessary and complex technologies into a simple turnkey solution, enabling designers to focus on differentiating their products. The Smart Badge is the first demonstrator to bring together the company"s ultra-low power Atmel | SMART SAMA5D31 MPU, the Atmel | SMART SAM G54 sensor hub solution, Atmel"s maXTouch mXT112S controller and Atmel SmartConnect WILC3000 Wi-Fi/Bluetooth integrated solution.

"Atmel possesses the most complete, lowest power technology portfolio for wearable devices worldwide," said Vince Murdica, Responsible for the Sensor-centric Business Unit, Atmel Corporation. "Atmel"s Smart Badge is the first of many wearable reference designs and platforms to come as we want to ensure when customers think wearables, they think Atmel. We are very focused and excited to help accelerate the growth of the wearable market with turnkey, low power, complete hardware and software solutions."
For more information, please contact your local sales office.

More Information
Atmel Wearable Solutions: http://www.atmel.com/applications/wearables/smart-badge/default.aspx

Atmel | SMART MCU family: http://www.atmel.com/products/microcontrollers/arm/default.aspx
Embedded Design Blog: www.atmelcorporation.wordpress.com
Atmel YouTube Channel at www.atmel.com/youtube (http://www.atmel.com/youtube)
Twitter: www.atmel.com/twitter (http://www.atmel.com/twitter)
Facebook: www.atmel.com/facebook
Linked In: www.atmel.com/linkedin

* http://www.idc.com/getdoc.jsp?containerId=prUS25519615

Partner Quotes

Adeneo Embedded (http://www.adeneo-embedded.com/):
"Adeneo Embedded has a long standing partnership with Atmel on Linux, Windows Embedded and more recently Android porting activities for AT91SAM ARM based MPUs," said Yannick Chammings, CEO at Adeneo Embedded. "With the collaboration on the Smart Badge concept, implementing Android-based wearable scenarios, Adeneo Embedded will scale OS and SW support to OEMs developing smart, connected, wearable devices."

Bosch Sensortec (http://www.adeneo-embedded.com/):
"We are excited to team with Atmel on their new Smart Badge demonstrator leveraging multiple Bosch Sensortec technologies including two sensors and our Bosch Fusion Library running on the Atmel | SMART MCU," said Jeanne Forget, Head of Marketing, Bosch Sensortec. "The Smart Badge is the perfect demonstrator allowing high-end wearable designs ultra-low power sensor capability to measure fitness, location and much more. We look forward to further expanding our collaboration with Atmel on a number of upcoming wearable demonstrators in their portfolio."

Micron (http://www.micron.com/):
"As the Internet of Things explodes, driven in large part by the emerging wearable market segment, designers are looking for small, flexible turnkey solutions to get their product to market quickly," said Wendy Lee-Kadlec, Senior Director of Ecosystem Enabling, Micron. "The collaboration between both companies leverages Micron"s broad Multi-Chip Packages portfolio which enable advance functionality in space-constrained applications with Atmel"s low-power embedded processing, wireless, touch and sensor technologies to create a turnkey system to meet the diverse end applications requirements."
About Atmel
Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with intelligent and connected solutions focused on the industrial, consumer, communications, computing and automotive markets.
Atmel Corporation
Birgit Fuchs-Laine
Prinzregentenstraße 79
81675 München
089-417761-13

http://www.atmel.com

Pressekontakt:
Lucy Turpin Communications
Birgit Fuchs-Laine
Prinzregentenstraße 79
81675 München
atmel@lucyturpin.com
089 417761-13
http://www.lucyturpin.com

Demonstration Integrates Atmel"s Comprehensive Portfolio of Ultra-low Power MPU, Wireless Connectivity, Security and Software Solutions into a Small, Flexible Form Factor for Today and Next-Generation Smart, Connected and Secure Wearable Solutions

Atmel® Corporation (http://www.atmel.com/) (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced its first-ever wearable solution integrating Atmel"s broad portfolio. Atmel designed a 7cm x 9cm demonstrator around a smart badge (http://www.atmel.com/applications/wearables/smart-badge/default.aspx) concept, combining low-power embedded processing, wireless, touch and sensor technologies to create a turnkey system. By leveraging industry-leading Atmel technology, this complete system solution makes it simple to demonstrate virtually any type of wearable application.

This demonstrator brings together hardware and software technologies, from Atmel and partners, into a highly optimized and comprehensive out-of-the-box solution that addresses the complex requirements for the wearable market while bringing their designs quickly to market. Users can wear it around their neck and display different applications (compass, watch, spirit level, slide show, battery gauge) specialized for the Andriod operating system (OS) and made by Adeneo Embedded, an Atmel partner. Based on Atmel"s embedded connectivity, the demonstrator can interact with other Android mobile phones. The badge uses a 3.5-inch display from Precision Design Associates (PDA Inc.) and embeds MEMS and sensor technology from Bosch Sensortec as well as memory multi-chip package from Micron combining 4Gb of LPDDR2 + 4GB of eMMC in a single package demonstrator running on the Android KitKat OS. Atmel is also developing a software framework that will allow various software partners to plug in their software and seamlessly work together.

According to the most recent forecast data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker, vendors will ship a total of 45.7 million units in 2015, up a strong 133.4 percent from the 19.6 million units shipped in 2014. By 2019, total shipment volumes are forecasted to reach 126.1 million units, resulting in a five-year compound annual growth rate (CAGR) of 45.1 percent.*

With the anticipated growth of the wearable market, designers are looking for solutions that combine all the necessary and complex technologies into a simple turnkey solution, enabling designers to focus on differentiating their products. The Smart Badge is the first demonstrator to bring together the company"s ultra-low power Atmel | SMART SAMA5D31 MPU, the Atmel | SMART SAM G54 sensor hub solution, Atmel"s maXTouch mXT112S controller and Atmel SmartConnect WILC3000 Wi-Fi/Bluetooth integrated solution.

"Atmel possesses the most complete, lowest power technology portfolio for wearable devices worldwide," said Vince Murdica, Responsible for the Sensor-centric Business Unit, Atmel Corporation. "Atmel"s Smart Badge is the first of many wearable reference designs and platforms to come as we want to ensure when customers think wearables, they think Atmel. We are very focused and excited to help accelerate the growth of the wearable market with turnkey, low power, complete hardware and software solutions."
For more information, please contact your local sales office.

More Information
Atmel Wearable Solutions: http://www.atmel.com/applications/wearables/smart-badge/default.aspx

Atmel | SMART MCU family: http://www.atmel.com/products/microcontrollers/arm/default.aspx
Embedded Design Blog: www.atmelcorporation.wordpress.com
Atmel YouTube Channel at www.atmel.com/youtube (http://www.atmel.com/youtube)
Twitter: www.atmel.com/twitter (http://www.atmel.com/twitter)
Facebook: www.atmel.com/facebook
Linked In: www.atmel.com/linkedin

* http://www.idc.com/getdoc.jsp?containerId=prUS25519615

Partner Quotes

Adeneo Embedded (http://www.adeneo-embedded.com/):
"Adeneo Embedded has a long standing partnership with Atmel on Linux, Windows Embedded and more recently Android porting activities for AT91SAM ARM based MPUs," said Yannick Chammings, CEO at Adeneo Embedded. "With the collaboration on the Smart Badge concept, implementing Android-based wearable scenarios, Adeneo Embedded will scale OS and SW support to OEMs developing smart, connected, wearable devices."

Bosch Sensortec (http://www.adeneo-embedded.com/):
"We are excited to team with Atmel on their new Smart Badge demonstrator leveraging multiple Bosch Sensortec technologies including two sensors and our Bosch Fusion Library running on the Atmel | SMART MCU," said Jeanne Forget, Head of Marketing, Bosch Sensortec. "The Smart Badge is the perfect demonstrator allowing high-end wearable designs ultra-low power sensor capability to measure fitness, location and much more. We look forward to further expanding our collaboration with Atmel on a number of upcoming wearable demonstrators in their portfolio."

Micron (http://www.micron.com/):
"As the Internet of Things explodes, driven in large part by the emerging wearable market segment, designers are looking for small, flexible turnkey solutions to get their product to market quickly," said Wendy Lee-Kadlec, Senior Director of Ecosystem Enabling, Micron. "The collaboration between both companies leverages Micron"s broad Multi-Chip Packages portfolio which enable advance functionality in space-constrained applications with Atmel"s low-power embedded processing, wireless, touch and sensor technologies to create a turnkey system to meet the diverse end applications requirements."
About Atmel
Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with intelligent and connected solutions focused on the industrial, consumer, communications, computing and automotive markets.
Atmel Corporation
Birgit Fuchs-Laine
Prinzregentenstraße 79
81675 München
089-417761-13

http://www.atmel.com

Pressekontakt:
Lucy Turpin Communications
Birgit Fuchs-Laine
Prinzregentenstraße 79
81675 München
atmel@lucyturpin.com
089 417761-13
http://www.lucyturpin.com

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